toggle menu

BRAND
CREATION AND DEVELOPMENT

Brand Creation and Development

A brand is far more than just a logo. At Agency Spring we understand that branding is a promise, an identity, a way of thinking and a philosophy above all else.

People make rational decisions for emotional reasons, and that is the reason why we take the greatest care to craft client brands with depth and meaning. We create fully realised brands that communicate the ideals of our clients and shape lasting and emotional audience perceptions. Our vast experience in B2B, B2C and FMCG marketing allows us to engineer thoughtful, intelligent and adaptable branding for any industry.

Aldi – Dark Thunder
Aldi – Dark Thunder

Aldi – Dark Thunder

Agency Spring were tasked with designing the Aldi energy drink brand. The need for a deep insight into current market trends and contemporary visual styles…

View Case Study...

Aldi – Passions
Aldi – Passions

Aldi – Passions

The premium snack market has grown rapidly in recent years, so when Aldi decided to create a selection of crisps to step into this sector,…

View Case Study...

Aldi – Premium Olive Oils
Aldi – Premium Olive Oils

Aldi – Premium Olive Oils

Aldi were re-launching the oil category with the aim of becoming a destination retailer for shoppers within the category. Agency Spring aimed to develop and…

View Case Study...

Aldi – Laundry and Household
Aldi – Laundry and Household

Aldi – Laundry and Household

Aldi have more than doubled their SKUs in household products, including air care cleaning, dish washing and laundry. Agency Spring were tasked with revitalising their…

View Case Study...

Manchester Architects Visual Identity
Manchester Architects Visual Identity

Manchester Architects Visual Identity

The Manchester Society of Architects (MSA) needed an updated look and feel reflecting its position at the heart of a thriving community of professionals.

View Case Study...

Moland Rebrand
Moland Rebrand

Moland Rebrand

Moland is a Scandinavian flooring company, dealing directly to trade and renowned for the speed and quality of service. Moland approached Agency Spring to revitalise…

View Case Study...

Aldi – Crestwood
Aldi – Crestwood

Aldi – Crestwood

Creating a brand architecture for Aldi’s chilled food section demanded an approach that was able to accommodate products that were intended to be eaten on-the-go…

View Case Study...

Rakusens
Rakusens

Rakusens

Revitalising the legacy of an established brand for broader appeal, while retaining traditional values for a dedicated, existing consumer base.

View Case Study...

Bonns & Co
Bonns & Co

Bonns & Co

Agency Spring was challenged to create a whole new brand to target the premium US cracker market.

View Case Study...

Skipper’s Pipes Packaging
Skipper’s Pipes Packaging

Skipper’s Pipes Packaging

Refreshing a beloved Danish classic, with a new brand and packaging strategy that would allow it to embark on an all-new voyage.

View Case Study...