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Dynamic FMCG branding and strategy

FMCG

Ad firms are up in arms about the ‘existential threats’ of changing technology and consumer behaviour that are facing the fast-moving consumer goods (FMCG) industry. But for FMCG brands themselves, they’re existential opportunities.

Agency Spring works with FMCG clients in sectors from food & drink to fashion, to help them build direct relationships with consumers. We conduct market research for new product launches, deliver integrated campaigns based on data-driven insights to reach new audiences, and develop innovative packaging solutions to maximise impact at point-of-purchase.

Find out how we can help you turn digital and commercial disruption to your advantage.

Aldi – Dark Thunder
Aldi – Dark Thunder

Aldi – Dark Thunder

Agency Spring were tasked with designing the Aldi energy drink brand. The need for a deep insight into current market trends and contemporary visual styles…

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Aldi – Passions
Aldi – Passions

Aldi – Passions

The premium snack market has grown rapidly in recent years, so when Aldi decided to create a selection of crisps to step into this sector,…

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Aldi – Premium Olive Oils
Aldi – Premium Olive Oils

Aldi – Premium Olive Oils

Aldi were re-launching the oil category with the aim of becoming a destination retailer for shoppers within the category. Agency Spring aimed to develop and…

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Aldi – Laundry and Household
Aldi – Laundry and Household

Aldi – Laundry and Household

Aldi have more than doubled their SKUs in household products, including air care cleaning, dish washing and laundry. Agency Spring were tasked with revitalising their…

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Aldi – Crestwood
Aldi – Crestwood

Aldi – Crestwood

Creating a brand architecture for Aldi’s chilled food section demanded an approach that was able to accommodate products that were intended to be eaten on-the-go…

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Rakusens
Rakusens

Rakusens

Revitalising the legacy of an established brand for broader appeal, while retaining traditional values for a dedicated, existing consumer base.

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Bonns & Co
Bonns & Co

Bonns & Co

Agency Spring was challenged to create a whole new brand to target the premium US cracker market.

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Skipper’s Pipes Packaging
Skipper’s Pipes Packaging

Skipper’s Pipes Packaging

Refreshing a beloved Danish classic, with a new brand and packaging strategy that would allow it to embark on an all-new voyage.

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Skipper’s Pipes Brand Book
Skipper’s Pipes Brand Book

Skipper’s Pipes Brand Book

Having refreshed the way Skipper’s Pipes looked, we were entrusted with creating a whole brand story to support it… all told in a luxurious hardback…

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