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BPD Store Pay Per Click (PPC) campaign

BPD Store is the online distribution channel of Building Product Design (BPD), manufacturers of a wide range of construction products and parent company of popular construction brands Glidevale, Passivent, Protect and Kingfisher.

BPD Store Pay Per Click (PPC) campaign

Objective
To drive traffic to the e-commerce website and improve sales conversions.

Solution
Implement effective PPC campaigns following the recommendations of a detailed research report produced by the Spring team.

We identified a 3-step strategy that would allow us to efficiently provide quick results for BPD.

Research
Analysed current sales figures & webstats in conjunction with Google’s planning tools to provide a report on the predicted, best performing products (based on ROI)
Provided a recommendation/implementation plan that highlights how the budget should be split
Implementation
Set up and launch of a search network campaign – included ad creation and optimisation, keyword selection, bid management
Set up and launch of a shopping campaign – included management and optimisation of the merchant centre (product inventory) and budget/bid management of the campaign
Reporting
We provided live reports on the results as well as delivering CRO (Conversion Rate Optimisation) recommendations & tasks
Recommendations were geared around updating the ad content, working on finding the most relevant and well preforming keywords, optimising the bid management strategy and providing landing page and website improvements/suggestions

e provided live reports on the results as well as delivering CRO (Conversion Rate Optimisation) recommendations & tasks
Recommendations were geared around updating the ad content, working on finding the most relevant and well preforming keywords, optimising the bid management strategy and providing landing page and website improvements/suggestions