Ad firms are up in arms about the ‘existential threats’ of changing technology and consumer behaviour that are facing the fast-moving consumer goods (FMCG) industry. But for FMCG brands themselves, they’re existential opportunities.
Agency Spring works with FMCG clients in sectors from food & drink to fashion, to help them build direct relationships with consumers. We conduct market research for new product launches, deliver integrated campaigns based on data-driven insights to reach new audiences, and develop innovative packaging solutions to maximise impact at point-of-purchase.
Find out how we can help you turn digital and commercial disruption to your advantage.