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Moland Rebrand

Moland is a Scandinavian flooring company, dealing directly to trade and renowned for the speed and quality of service. Moland approached Agency Spring to revitalise their brand and roll this out across various formats.

Moland Rebrand

Re-branding a large company with many different forms of communication and material, from extensive catalogues to delivery truck livery. A comprehensive guideline was also needed so that Moland’s in-house design team could roll out the new brand across the various materials.

We stripped the brand DNA right down to its core and removed the essence of what it means to be uncompromising, solution-oriented and down-to-earth, we then created a brand identity in two parts, the logo and the ‘Mo-lines’ which were inspired by the ‘I’ in Moland and used as an integral part of the new creative.