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/13.06.2019

90% of architects see CPD as indispensable.

Why isn’t your CPD programme delivering leads?

Next Generation CPD

Construction and technology are advancing at a rapid pace.

Yet many CPD programmes still operate the same way they did decades ago. It’s time to evolve to meet specifiers’ needs and expectations.

Specifiers spend countless hours looking for new technologies, research, and ways to future-proof their projects and practices – preferring to begin their search on Google, Pinterest and other online resources.

However, research tells us that CPD is still the number 1 source of information that specifiers want from manufacturers. 90% of specifiers surveyed see CPD as an indispensable source of knowledge, with over 50% doing 2 to 3 times the CPD hours required by the RIBA (35 hours per year). This is followed by case studies (64%), micro-learning (54%) and “how to” guides (53%).

Technical knowledge and product information are a vital part of the specification process. But specifiers want greater control over when and how they receive this information from manufacturers.

Introducing Next Generation CPD by Agency Spring – the first and only suite of innovative and engaging CPD products researched and developed by both specifiers and B2B marketing specialists.

Using the following tools, Agency Spring are able to help expertly target specific audiences, track engagement and deliver relevant knowledge, compelling content and measurable results – offline, online and in real-time:

CPDe

The future of lunchtime CPD engagement that goes beyond simple “presentations” with multimedia-rich design, online resources, interactivity and editable content

CPD in 3D

Combining CPD with the power of digital modelling software to turn CPD into an immersive virtual journey

CPD Pro

Aimed at directors and senior teams, this shorter, sharper format gets straight to the point with detailed knowledge, unexpected insights and a convenient morning timeslot

CPD Live

Hands-on, practical training, helping participants get involved and truly understand the ins and outs in fun and informal evening sessions

CPDiTM

Hands-on, practical training, helping participants get involved and truly understand the ins and outs in fun and informal evening sessions

More than two-thirds of specifiers have already chosen which product they will specifier before contacting the manufacturer. Make sure one of those manufacturers is you, with a suite of tools designed to meet specifiers’ needs and expectations.

If you’re interested in moving beyond the limits of traditional specifier marketing and bringing your CPD programme into the 21st century, speak to the agency that has been immersed in the architect and specifier market for over 20 years.

Email Paul Iddon pi@agency-spring.com today.